Innovative brand presence in the new Saturn flagship store

In integrated cooperation we designed and implemented an innovative and functional shop-in-shop system for the US audio system manufacturer JBL by Harman.The focus was primarily on integrating the entire JBL product range presented in a uniform brand image in the new Saturn flagship store in Cologne.

Our goal was to realize a shop-in-shop concept that is optimally integrated into the world of the new Saturn flagship store - innovative, appealing and tangible.The shop is built in such a way that all presented products can be tested by the customer. It also serves as a storage. This ensures that all products are in stock and customers can take them home directly.


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